Jim DePalma

You conduct effective keyword research by using structured methods to identify, prioritize, and cluster terms that align with user intent and drive qualified traffic.  This article outlines five proven techniques for keyword research that you can implement immediately. You’ll learn how to expand seed terms, evaluate volume and competition, map intent, assess competitor keywords, and cluster topics to create a performance-driven SEO strategy. Technique 1: Start from Seed Keywords and Expand Every keyword research process begins with “seed keywords”—the core terms tied to your products, services, or industry. They are simple, high-level phrases that define your domain. Input these seed terms into a keyword tool like Ahrefs, SEMrush , Moz, or even Google Keyword Planner . From there, expand into related terms, variations, and user-generated questions. Look closely at modifiers such as “best,” “review,” “guide,” “cheap,” or “for beginners.” These additions reveal commercial intent and...

You generate high-quality leads by delivering webinars that educate, engage, and capture attendee information with structured follow-up. In this article, you’ll learn how to strategically design webinars for lead generation, from topic selection and promotion to follow-up and repurposing. You’ll gain actionable tactics supported by real-world data to turn webinars into a repeatable source of conversions. What makes webinars effective for lead generation? Webinars are effective because they attract self-selected audiences who have already shown interest by registering. That behavior indicates intent, which makes leads warmer than those from cold outreach. Unlike one-way content such as blog posts or whitepapers, webinars are interactive. Attendees engage directly with your team through Q&A, polls, or chat, giving you deeper insight into needs. You also earn authority. Hosting a webinar demonstrates expertise, providing value upfront while naturally positioning your solution as the l...